SWS-Pearls was formed to provide well-informed shoppers top quality pearls – pearls that would be difficult to find in the finest of retail shows – directly through the internet. By blending the beauty of pearls with the power of the internet, advanced technology and direct marketing we have become a market leader in the internet pearl industry.

Founded in 2003, for over 19 years, SWS-Pearls has offered amazing pearls at fantastic prices to our customers. Our first e-commerce site, launched in 2003, revolutionized the pearl industry. With its success and demand from European and Australian customers, we expanded in 2005 with operational centers in Europe and Australia. We have invested in a strong Asia presence with pearl purchasing centers in Kobe, Japan and Beijing, China. The Asian presence allows us to bypass regular buying channels and to purchase directly from Chinese freshwater farmers and Japanese pearl processors. This investment allows us to source the worlds most beautiful freshwater and Japanese Akoya pearls at great prices.

Our founding principles that have contributed to our success: top quality pearls without compromises leveraging technology to maintain low prices that no one can match. We have been fortunate to have some of the nicest customers possible, many that often take a few minutes out of their busy schedules to write us about their experience with our pearls.

And every day, our hearts glow with pride, as another one of our pearls is strung, adorned with a gorgeous clasp, placed in a sturdy box, and sent off to a new owner.

We continue to work hard to offer the best possible prices, on the best possible quality pearls with a very simple goal in mind – Happy Customers! We would like to invite you to share in the experience that over 250,000 others have already enjoyed. We invite you to explore the wonderful world of pearls, and to experience for yourself what so many others have enjoyed!

Paul Lepa
CEO and co-founder
Pearls SWS