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About Us
SWS-jewelry was formed to provide well-informed shoppers top quality jewelrys – jewelrys that would be difficult to find in the finest of retail shows – directly through the internet. By blending the beauty of jewelrys with the power of the internet, advanced technology and direct marketing we have become a market leader in the internet jewelry industry.

Founded in 2003, for over 19 years, SWS-jewelry has offered amazing jewelrys at fantastic prices to our customers. Our first e-commerce site, launched in 2003, revolutionized the jewelry industry. With its success and demand from European and Australian customers, we expanded in 2005 with operational centers in Europe and Australia. We have invested in a strong Asia presence with jewelry purchasing centers in Kobe, Japan and Beijing, China. The Asian presence allows us to bypass regular buying channels and to purchase directly from Chinese freshwater farmers and Japanese jewelry processors. This investment allows us to source the worlds most beautiful freshwater and Japanese Akoya jewelrys at great prices.

Our founding principles that have contributed to our success: top quality jewelrys without compromises leveraging technology to maintain low prices that no one can match. We have been fortunate to have some of the nicest customers possible, many that often take a few minutes out of their busy schedules to write us about their experience with our jewelrys.

And every day, our hearts glow with pride, as another one of our jewelrys is strung, adorned with a gorgeous clasp, placed in a sturdy box, and sent off to a new owner.

We continue to work hard to offer the best possible prices, on the best possible quality jewelrys with a very simple goal in mind – Happy Customers! We would like to invite you to share in the experience that over 250,000 others have already enjoyed. We invite you to explore the wonderful world of jewelrys, and to experience for yourself what so many others have enjoyed!

Paul Lepa
CEO and co-founder
jewelrys SWS

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